We've been talking a lot about becoming stronger and better together. Today, we're announcing that our three companies – Great-West Life, London Life and Canada Life – will be uniting under one strong brand: the new Canada Life.
Our new Canada Life brand will become the banner under which we’ll create, deliver and communicate our products and services.
Why Canada Life?
We've taken the strengths from each of our companies to build a national Canada Life brand we believe Canadians will love. “Canada” and “life” are impactful words that evoke a sense of pride and shared identity we can build on to speak to Canadians from coast to coast to coast about their financial planning needs.
As the new Canada Life, we have a name that declares our belief in the potential of all Canadians. And as a company that has always valued the relationships that you have with your clients, we can use our new, national scale and visibility to help Canadians see that with the right guidance, potential becomes reality. Research also shows that consumers already have positive perceptions of Canada Life.